Heisman-style Campaign (PESO)
Designed a full-stack promotion plan applying the PESO model — messaging, channel mix, KPIs, budget, and post-campaign evaluation.
Senior • University of Miami — Sports Management
NBA superfan, hoops analyst-in-training, and fitness enthusiast — I build, learn, and compete.
I’m Yi Zhang, an outgoing senior at the University of Miami. I love the strategy of basketball, the grind of training, and the community around sports. This is my small corner of the open web — no algorithms, just me.
10+
years basketball experience
2000+
basketball clips annotated
10
projects in sports media/PR
🏀
favorite drill: 3×5 spot-up
About
Born curious, built competitive. I study Sports Management at the University of Miami and focus on how data, media, and law shape the game — from the NBA to the CBA. Off the court, I lift, play video games, and cook simple athlete-friendly meals. On the court, I’m a loud communicator and a pass-first forward.
What energizes me: breaking down film, designing fan experiences, and turning research into action. I value honesty, hustle, and good teamwork.
Highlights
NBA vs. EPL Structures
Compared league economics and governance; explored drafts, salary caps, promotion/relegation, and labor incentives.
CBA Analyst Interview
Interviewed a pro video analyst on workflows, synergy with coaching, and the cultural context of player development in China.
Gallery
Now
- Finishing my senior projects and polishing a sports analytics portfolio.
- Experimenting with player tracking notes and shot chart visuals.
- Training split: push/pull/legs + conditioning (track or beach run).
Updated:
Contact
Let’s talk hoops, sports media, or fitness. I’m outgoing — say hi!